Book Buzz 2.0 | Marketing for the Younger Audience

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Over the past ten years, I have had the opportunity to build websites, animations and online games for K-12 students. It’s exciting and fun to build interactive components that are used in school districts across the country. There are certain safety measures to keep in mind whenever you create online products for children. Authors of children’s and young adult books share a similar responsibility when it comes to marketing to this unique audience. In this month’s column, I’m going to address some traditional forms of marketing as well as online routes.

Read the rest of my article on SORMAG.